Our Work

Redgum Wine Estate

Bringing their wine experience to life online

Redgum Wine Estate needed a website that could bring together the different parts of the visitor experience: discovering the property, planning a visit, understanding what was available and exploring the wine range.

The result is a clearer digital experience that presents the estate as a destination while making practical information and the next step easier to find.

Redgum Wine Estate is more than a bottle on a shelf. The website needed to represent the property, the food and wine experience and the reasons someone might make the trip to Dwellingup.

We structured the experience around the questions visitors are most likely to have: what the estate offers, when they can visit, what they can experience while they are there and how they can continue their relationship with the winery online.

Service areas

Website Design + Development

What we delivered

Customer journey and content planning Structuring the website around how visitors discover the estate, plan a visit and explore the wine range.
Custom WordPress website A purpose-built responsive website designed around the Redgum Wine Estate brand and visitor experience.
Online wine store A connected ecommerce experience that allows customers to explore and purchase the wine range online.
Mobile visitor experience Responsive layouts designed for customers researching the estate or planning their visit from a phone.
Search-ready content structure Clear page hierarchy, metadata and technical foundations supporting local discovery and ongoing optimisation.

Redgum Wine Estate website displayed on a mobile phone

One experience across discovery, visiting and purchasing

The finished website gives Redgum Wine Estate a stronger foundation for both destination marketing and direct customer relationships. Visitors can move from discovering the property to planning their visit or exploring the wine range without feeling as though they have entered separate systems.

The design gives the estate and its landscape room to create an impression, while the underlying content structure keeps practical information accessible and supports future campaigns, content and search optimisation.

76%

Increase in traffic to the site

51%

More referrals after engagement

320

People processed through website forms

120%

Improvement in website performance

Redgum Wine Estate website and kitchen vineyard information

What should your website make easier?

A good website should do more than present the business. It should help customers understand the value, find what they need and take the next step with confidence.

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