Marketing Collateral
Give your sales and marketing teams materials that feel connected and help people act.
Useful materials, not brand clutter
Marketing collateral should make the next conversation easier. Whether someone is reading a capability statement, reviewing a proposal, comparing a product or taking a brochure away from an event, the material should answer useful questions and help them move confidently toward the next step.
We combine content structure and design so brochures, presentations, proposals, product sheets and campaign materials feel like parts of one connected system. That gives customers a more consistent experience while giving your sales and marketing teams better tools to work with.
-
Who benefits from a coordinated collateral system
This is useful when teams are recreating documents, old materials no longer match the business, or customers receive inconsistent information across proposals, brochures, presentations and digital assets.
-
Materials designed around the customer journey
Common outputs include brochures, capability statements, proposals, sales presentations, product sheets, campaign assets, email templates, event materials and reusable document systems.
-
When another service should come first
If the brand, offer or core message is still unclear, producing more collateral can multiply the inconsistency. Brand identity or marketing strategy may need to be resolved before rolling out new materials.
Marketing Collateral capabilities
Capability statements and company profiles
We structure and design documents that explain the organisation, its experience and value clearly for prospects, procurement teams and partners.
Sales brochures and product literature
We create customer-facing material that turns features, services and technical information into an easier-to-understand sales conversation.
Proposal and tender templates
We design reusable proposal systems that help teams present information consistently while still allowing individual opportunities to be tailored.
Sales presentation systems
We create presentation frameworks, master slides and visual storytelling tools that support pitches, meetings and internal business development.
Product sheets and technical datasheets
We organise specifications, benefits, imagery and supporting information into practical documents that are easier for customers and sales teams to use.
Event and campaign collateral
We design coordinated materials for launches, exhibitions, conferences and campaigns, including signage, handouts, digital assets and supporting communications.
Reusable document and template systems
We build practical branded templates for recurring documents so internal teams can work efficiently without recreating layouts from scratch.
Collateral is not a substitute for strategy
Common questions
What counts as marketing collateral?
Marketing collateral includes the practical materials used to explain and support your offer, such as brochures, capability statements, presentations, proposals, product sheets, event material and reusable sales documents.
Can you help rewrite or restructure the content as well as design it?
Yes. We can help organise and refine the content so the material is easier to scan and understand. The level of copywriting or content development can be included in the agreed scope.
Can you update old collateral rather than starting again?
Yes. We can review what is still useful, update information and design, and rebuild the material within the current brand rather than discarding effective content unnecessarily.
Can you create a consistent suite of sales materials?
Yes. This is often more valuable than designing individual pieces independently because the same messaging, hierarchy and visual system can be carried across proposals, brochures, presentations and product material.
Will you provide editable templates for our team?
Where appropriate, yes. We can create templates for recurring materials and establish clear rules around the areas staff can edit without compromising the design.
Talk is cheap, here’s our latest projects
Helpful Insights
-
SEO + Performance
How Long Does SEO Take? The Honest Answer Is “It Depends”, but Here’s What It Depends On
SEO timelines depend on competition, current website condition, authority, location, resources and the difference between early progress and commercial results. -
Marketing + Strategy
What a Larger Customer Needs to See Before They Trust Your Business
Bigger buyers want more than a polished portfolio. Learn what evidence, processes and communication help a smaller supplier earn confidence before a contract is signed. -
Development + Integrations
How to Write a Website Brief That Produces Better Work
A strong website brief defines objectives, audiences, requirements and constraints while leaving room for discovery and professional recommendations. -
Branding + Design
When Is It Time to Change Your Brand Identity?
A brand identity should change when the organisation, audience or strategic position has moved beyond what the current system can represent. -
Marketing + Strategy
The Henderson Opportunity Has More Than One Front Door
Henderson is more than a shipyard. Explore how WA SMEs can identify realistic supply-chain pathways through primes, subcontractors and transferable capabilities. -
Marketing + Strategy
Out-of-Home Advertising Isn’t Unmeasurable. It’s Just Measured Differently.
Out-of-home advertising can be assessed through location, exposure, search behaviour, memorable response paths and wider campaign effects. -
Development + Integrations
Commerce7, Shopify or a Custom Wine Club: Choosing the Right Foundation
Compare Commerce7, Shopify and custom wine ecommerce by the winery’s club model, customer journey, operations and long-term platform needs. -
SEO + Performance
Technical SEO: The Work Customers Never See but Search Engines Do
Technical SEO gives search engines dependable access to a website through sound crawling, indexing, rendering, structure and performance. -
Marketing + Strategy
Is Your Marketing a Strategy or a Collection of Activities?
A marketing strategy connects business objectives, audiences, positioning and channel choices so activity has a reason to exist.