Insights
Practical thinking on website design, development, branding, marketing, SEO, accessibility and AI - created to help businesses make better digital decisions.
All Articles
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How Long Does SEO Take? The Honest Answer Is “It Depends”, but Here’s What It Depends On
SEO timelines depend on competition, current website condition, authority, location, resources and the difference between early progress and commercial results. -
Technical SEO: The Work Customers Never See but Search Engines Do
Technical SEO gives search engines dependable access to a website through sound crawling, indexing, rendering, structure and performance. -
What a Website Audit Should Tell You, and What It Shouldn’t
A website audit should connect evidence with business impact, explain priorities and distinguish meaningful problems from automated noise. -
Two weeks in: early AI search results for Eight at the Gate
See how Semrush research, useful content and connected articles, products and practical resources shaped Eight at the Gate's early AI search results. -
How to tell whether your SEO is attracting potential customers
Find out whether your SEO is bringing relevant visitors, useful enquiries and business opportunities, with a practical review of search performance. -
Your Website Is Fast on Your Computer. That Doesn’t Mean It’s Fast.
A website that feels fast to its owner may still be slow for new mobile visitors because devices, networks, caching and page conditions differ. -
Why Local Search Results Differ From One Suburb to the Next
Local search results change with location, intent, relevance and business prominence, even when two people use the same words. -
What Happens When Someone Asks AI to Recommend a Business Like Yours?
When someone asks AI to recommend a provider, the answer depends on how clearly and consistently that business can be understood across the web. -
Your Website Probably Doesn't Need a Redesign
A website can underperform without needing to be replaced. The better first step is finding out whether the real problem is design, content, traffic, speed or conversion. -
Case Study: Starting 2023 with SEO Success
Search Engine Optimisation (SEO) has already played a huge part in this client's digital marketing in 2023 and we still have 10 months to go - watch this space -
Build Resilience in 2023 using Search Intent
Just as understanding the intentions behind your resolutions can transform how your year pans out, understanding the intentions behind what people search for can totally transform your business in 2023. -
Gift Vouchers: 3 ways to avoid being the Ghost of Christmas Passed.
If you're a business owner and you sell gift vouchers, here are three things I have learned over the last 20 years working with ecommerce to ensure you get the sale.
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