Ideas + Insights

Insights

Practical thinking on website design, development, branding, marketing, SEO, accessibility and AI - created to help businesses make better digital decisions.

Case Study: Starting 2023 with SEO Success

Another client, another great start to the year! 👌

Following a 72% increase in website traffic in January, engagement levels showed that some of those visitors were not the right audience.

Tackling this in February resulted in a further 20% increase in website visitors (in just 28 days compared to the 31 in Jan), an 18% increase in the amount of time visitors spent on the website, a 6% increase in the amount of pages they viewed and a 12% decrease in the number of people leaving the website without interacting.

But where did the traffic come from? Obviously a range of sources but the largest contributor in both months was Organic Search (80% in January and 71% in February) 🔎

Search Engine Optimisation (SEO) has already played a huge part in this client's digital marketing in 2023 and we still have 10 months to go - watch this space 💪

  • Strong search visibility comes from useful content, sound technical foundations and a clear understanding of what your customers are actually looking for.

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